Videos for Meta Ads Workshop for beginners

🎬 Full-Day Course: Creating & Marketing Video Content for Meta Ads (Instagram + Facebook) & TikTok

Date: Wednesday, 13th November
Time: 9:30 AM – 5:00 PM
Location: Level 1, 104 Burwood Rd, Hawthorn
Who it’s for: Small business owners, personal brands & creators
Format: Hands-on workshop — strategy + filming + editing + ad creation

9:30 AM – 10:00 AM | Welcome & Introduction

• Meet the group: share your business or brand and your ad goals

• Overview of what you’ll learn and create today

• Quick tools setup: Meta Business Suite, TikTok, Instagram, and CapCut

10:00 AM – 11:00 AM | Understanding Meta Ads

• The difference between Meta campaigns: Awareness, Traffic, Engagement, Leads & Sales

• Which objectives actually grow small brands

• What makes a “scroll-stopping” ad on Meta

• The psychology behind why people click or buy

• Mini activity: Define your ad goal + target audience

11:00 AM – 11:45 AM | Hooks & Storytelling for Ads

• How to grab attention in the first 3 seconds

• Ad storytelling: problem → value → solution → call-to-action

• High-performing ad styles: talking-head, testimonial, demo & trending-style videos

• Activity: Write a short ad script + 3 hook options

11:45 AM – 12:00 PM | Morning Break

12:00 PM – 1:00 PM | Filming Session: Create Your Ad Content

• How to film ad-ready content with your phone

• Lighting, framing & natural setups that look authentic

• How to film UGC (User Generated Content) style videos

• Capturing product close-ups, testimonials & transitions

• Hands-on activity:

  • Film your 15–30 sec Meta ad

  • Optional: capture B-roll and secondary clips

1:00 PM – 1:45 PM | Lunch Break

2:00 PM – 3:00 PM | Editing for Meta Ads (CapCut & TikTok Tools)

• Editing your ad for emotion, clarity & pacing

• Adding captions, branding & CTAs

• Music, text overlays & transitions that boost retention

• Hands-on activity: Edit your own ad video

3:00 PM – 4:00 PM | Repurposing for TikTok & Instagram

• How to test your ad organically on TikTok before running paid campaigns

• Turning one video into multiple formats for Meta, Reels & TikTok

• Best captions, aspect ratios & durations for each platform

• Activity: Export and format your ad for Meta + TikTok

4:00 PM – 4:30 PM | Building Your Meta Campaign

• Step-by-step: setting up an ad in Meta Ads Manager

• Choosing your campaign objective

• Targeting your ideal customer

• Understanding ad budgets, placements & metrics

• Activity: Map out your first campaign

4:30 PM – 5:00 PM | Strategy, Scaling & Wrap-Up

• How to test multiple hooks and creatives

• Reading results: CTR, CPC, ROAS, and what they mean

• Common ad mistakes small brands make

• Tools & next steps for ongoing success

• Q&A + photo/video recap